The Natural Food Store

The Challenge

The Natural Food Store wanted to accelerate eCommerce revenue while maintaining profitability through paid media. With a healthy budget of $59,300, the challenge was to structure a campaign that could balance performance and scalability, capturing bottom-of-funnel buyers while expanding brand visibility across the broader Google ecosystem.

Our Strategy

To deliver measurable sales growth, we implemented a dual-layered Google Ads strategy that combined precise Search campaigns with expansive Performance Max campaigns. This multi-channel approach allowed us to connect with both ready-to-buy users and mid-funnel audiences showing interest in natural and organic products. Our Google Ads services focused on the following:

1. Search Ads:
   Targeting high-converting transactional keywords such as “natural health store Canada” and “buy organic supplements online” to attract users with strong purchase intent.
2. Performance Max:
   Leveraging Google’s full network — including Search, Shopping, Display, YouTube, and Gmail — we ran dynamic product ads enriched with high-quality visuals to engage wider audiences and drive discovery.

This performance-driven strategy delivered consistent results across the campaign lifecycle, with a key highlight during the week of September 18, 2023, when we achieved a peak ROAS of 617.65% on a $780.92 spend.