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Project Overview
Stoked Oats is a health food brand offering premium oat-based products crafted for clean energy and nutrition. With growing competition in the wellness eCommerce space, Stoked Oats collaborated with our digital marketing agency to implement a high-impact PPC service strategy aimed at scaling online sales while maintaining cost-efficiency. The objective was to build a results-oriented Google Ads campaign that could cut through the clutter and connect with health-conscious consumers.Our Strategy
Our approach focused on a multi-pronged PPC service strategy powered by Google's most performance-driven campaign types. We combined automation, audience targeting, and product feed optimization to create a campaign structure that balanced efficiency and scale:
Performance Max Campaigns
- Utilized cross-channel placements across Search, YouTube, Display, Gmail, and Shopping with automated bidding strategies to increase reach and maximize conversions.
Shopping Ads
- Enhanced product visibility through optimized feeds featuring compelling imagery, accurate descriptions, and competitive pricing to capture high-intent purchase traffic.
Search Campaigns
- Focused on transactional, high-converting keywords like “organic oats online” and “healthy oatmeal delivery,” reaching users actively looking for nutritious breakfast options.
Results
We have delivered measurable, high-impact results for Stoked Oats by executing a well-structured and performance-driven PPC campaign. Over the course of three months, the strategy generated 2,200 clicks across 25,000 impressions, resulting in 147 high-quality conversions. The campaign maintained a strong return on ad spend (ROAS) of 484.98%, translating to nearly 5x the return on every advertising dollar invested. Despite minor fluctuations, such as a low-performing day on November 15 with 28 clicks and zero conversions, the campaign remained consistently profitable and demonstrated the long-term value of a strategic PPC service approach.
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