Ride Every Stride

The Challenge

Operating in a specialized eCommerce niche, Ride Every Stride needed a paid media strategy that could both drive conversions and deliver an exceptional return on ad spend (ROAS). The goal was to maximize online visibility for top-selling products while maintaining a lean and efficient ad budget. With a 90-day window from October 1 to December 31, 2023, the challenge was to build a performance-focused Google Ads campaign that delivered measurable ROI quickly.

Our Strategy

As a results-driven digital marketing agency, we executed a multi-channel PPC service strategy tailored to Ride Every Stride’s audience and product mix. Our campaign integrated Shopping Ads, Search campaigns, and Performance Max campaigns to cover the full Google Ads ecosystem:

1. Shopping Ads
   Promoted best-selling equestrian products through optimized product listings, enabling us to capture high-converting traffic from active buyers.
2. Search Campaigns
   Targeted transactional keywords such as “premium riding boots” and “equestrian gear sale” to reach users with strong purchase intent.
3. Performance Max Campaigns
   Leveraged Google’s full inventory—YouTube, Display, Gmail, and more—to expand reach while dynamically showcasing top-performing products to a broader audience.

This blended campaign structure ensured full-funnel coverage—from discovery to conversion—while optimizing budget efficiency throughout the campaign duration.