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Kodiak Saunas
Project Overview
Kodiak Saunas is a Canadian brand specializing in premium outdoor saunas crafted from high-quality cedar wood. Known for their exceptional craftsmanship and wellness-focused designs, Kodiak Saunas caters to customers seeking a luxurious, spa-like experience at home. With a commitment to quality, durability, and aesthetic appeal, the brand has positioned itself as a trusted name in the luxury home wellness space across Canada.The Challenge
Kodiak Saunas, a premium outdoor sauna brand, wanted to boost sales through digital advertising on a tight budget. Our agency was engaged to develop a performance-driven Google Ads campaign that would maximize ROI and grow revenue in the competitive luxury wellness market. With just $791 to spend over roughly 75 days, we needed a precise strategy to drive qualified traffic and conversions.
Our Strategy
We launched a dual-channel Google Ads campaign combining high-intent Search advertising with broad-reach Performance Max campaigns. This PPC marketing strategy enabled us to capture active buyers searching for outdoor saunas while also reaching potential customers across Google’s full network. Our PPC service focused on driving quality traffic and maximizing conversions through:
- Search Ads: Targeting key phrases like “outdoor barrel sauna” and “cedar sauna for sale” to capture high-intent searches.
- Performance Max: Running ads on YouTube, Display, Gmail, and Shopping to expand reach and brand awareness.
This integrated, ROI-focused strategy delivered consistent results and positioned Kodiak Saunas for scalable growth in the luxury wellness niche.
Results
Over the 75-day campaign, our targeted ads drove 689 qualified clicks to Kodiak Saunas’ website and converted 51 of them into sales. With a total spend of just $791, this performance yielded a remarkable 464.36% return on ad spend.
These results not only boosted immediate sales but also established a profitable foundation for Kodiak Saunas’ future marketing initiatives, demonstrating our expertise in maximizing ROI on lean budgets.
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